Blog
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Six ways to optimise your event recruitment conversion rates
The last two years of spectacular growth in virtual community events seems to be slowing across Australia. We’re hearing reports of lower peer-to-peer (P2P) participant numbers and higher digital advertising CPA. While we’re exploring the underlying influences causing this shift, we’ve been laser-focused on helping our clients cope with the change. The pressure is on…
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Thinking pink this October: Breast Cancer Awareness Month across the UK and Australia
During Breast Cancer Awareness Month we’re proud to support organisations working to fight the disease and support those it affects. It’s a cause which is very close to our team’s hearts. While we enjoy the world’s landmarks bathed in a rosy pink glow, we remember those we have lost to breast cancer, those fighting it…
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What might the return of the London Marathon mean for post-COVID community fundraising?
The noise of hundreds of trainers pounding the road together, determined to get ever-closer to the fabled finish line. Joyous cheers of support. Sore hands from hours of clapping. Tear-jerking messages of hope and memories of loved-ones lost. Tens of millions of pounds raised for brilliant causes. And some truly amazing fancy dress. Despite COVID-19,…
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How can you boost your virtual event fundraising despite COVID-19?
Our need to be socially distant has been a huge blow for many industries. For the charity sector, it’s meant an abrupt end to mass participation and challenge events such as marathons, bike rides and walks. The deferral or cancellation of such community propositions has impacted not just supporter engagement plans but also removed a…
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How are UK fundraisers responding to the challenges of Covid-19?
Fresh from our virtual immersion into Third Sector’s reformatted Fundraising Week conference we wanted to share some thoughts. Barring a rocky start as the event’s Covid-triggered digital transformation gathered pace, it was a great opportunity to hear directly from senior fundraisers in UK charities. What did we discover about their unique and shared challenges? And…