Optimising online experiences
We understand how expensive marketing campaigns can be and the importance of high-conversion experiences to deliver strong returns. We’re here to help analyse, test and improve your key conversion rates.
An example of our recent work
An example of our recent work
The DEC’s
donation form
We’ve been working with the DEC over a number of years to ensure their online donation form can withstand high surges of traffic when an appeal launches and convert at an optimum rate.
+80%
Average Gift Aid sign-up rate during the first few days of an appeal.
Do you worry about low conversion rates on your website? Are poorly performing landing pages affecting your marketing ROI? Are too many people dropping out of your event registration form? We can help!
Key optimisation touchpoints
Donation forms and widgets
Donation forms are an obsession of ours. We’ve been working on their design and optimisation for over a decade and seen some fantastic results for our clients. We’d love to share our expertise with you to enhance your online donation experience.
Landing pages
We love crafting landing pages for events and appeals, carefully aligned with our client’s brand, and tailored to specific requirements such as traffic sources and supporter segments. We then monitor and tweak their performance to ensure they deliver optimal conversion.
Registration forms
High-converting registration forms are also one of ‘our things’ – whether we’re creating fully customised versions or enhancing out-of-the-box forms on existing platforms. We’ll help to push your conversion rate as high as we can to help maximise your marketing ROI.
Peer-to-peer experience
We’re all too aware of how important the peer-to-peer experience is to the success of your event. We specialise in customising a number of key elements – fundraising pages, event dashboards and donation widgets – to push performance as high as possible.
Our optimisation process
Our process for conversion rate optimisation follows a fairly standard cycle, as shown here. We can adapt this approach, depending on your requirements – for example, you may be interested in just the analysis and research stage initially to help uncover possible issues and to understand the potential impact of CRO. If you decide to proceed, we can plan and execute the whole process for you.
We use tools such as Hotjar for heat mapping and session recording, VWO for split and multivariate testing, and Google Tag Manager, Google Analytics and LookerStudio for tracking, analysis and reporting. And, given that CRO is not a one-time task, we can continue to support you with an ongoing cycle of testing, learning and improvements to ensure your conversion rates stay at optimal levels.
Our impact so far
events and appeals
participants and donors acquired
raised for the causes we’ve supported
Highlights from our blog
HomeMade’s recent reflections about fundraising
Discovering potential: some hidden benefits of cross-team workshops
Your questions answered
We’re always happy to answer your questions or share insights. Some recent questions we’ve been asked by clients include: