Dementia UK
We worked with Dementia UK to make some key enhancements to their site, including a complete overhaul of their donation experience.
We began the engagement with a discovery phase to familiarise ourselves with the Dementia UK team and their particular context – their objectives for the site, their target users, and their digital vision going forward. We also did a technical review of the platforms in use (WordPress for the site, FrontStream/Artez for the payment platform). We then worked with the digital team to come up with a plan of action.
We rolled out the following improvements over two phases of development:
Since the improvements were made to the Dementia UK website, they’ve seen a 30% increase in traffic to the site, with a higher percentage of people arriving from organic search than previously. This is due, in part at least, to the IA, SEO and content work that we delivered.
The number of visitors to the site on mobile has been steadily increasing (in line with general trends), so the tweaks we did to the mobile experience were well-timed.
The new donation forms have also contributed to an improved ecommerce conversion rate – as much as 20% in some months – although this is very much dependent on other factors such as marketing activity.