As reported in Third Sector newsletter, April 1st saw the media launch of InspirAction, Christian Aid’s new sister charity in Spain. The Charity will continue Christian Aid’s focus on climate change, tax and development funding in the world's poorest countries, bringing these messages to a new audience of Spanish supporters. The launch follows the successful online and offline campaign ‘Gracias G-20’ highlighting the importance of the G-20 summit. The campaign gave a voice to the Spanish public and stimulated media debate through the use of great offline stunts and an online action space.

We’re proud to have been working with the fantastic InspirAction team in Madrid to bring the organisation’s digital dreams to life on their new online home www.inspiraction.org and across social media outlets like blip.tv, Facebook, MySpace, Tuenti, Twitter, Vimeo and YouTube. It's been refreshing and enlightening to work from the very beginning with a forward-looking organisation with a desire to build strong supporter relationships. Within the vison for an InspirAction supporter is a raft of touch points and opportunities for engagement - all aspects of a potential relationship are valued rather than labelling a person into a single "type" as so many old-school organisations do - they're either a donor or they're a campaigner but never ever both.

We've been looking at this supporter-centric approach with the InspirAction team and lovely Jan Chisholm from Pareto Fundraising - to make the best use of data and technology in various supporter journeys. The spanish site at www.inspiraction.org is built on Drupal 6 and integrated with Salesforce to allow InspirAction to record all interactions with its supporters in one fully comprehensive, world-class, CRM database while also delivering a customised data-driven online experience. At the "doing" end of the site we've integrated CyberSource, Drupal and Salesforce along with 3D secure and PostCode Anywhere for the donation environment.

The strength of the offline work delivered by Implicate from Madrid and the social media activity we have started with Canela PR from Barcelona has seen a steady growth in traffic to the main site - with media coverage from stunts generating peaks of traffic. To make sure we can scale to service the peaks all the InspirAction online goodness is hosted in the cloud using EC2 and S3 from Amazon Web Services with brilliant Zeus ZXTM geekery in the mix to increase performance and manage the loading.

It is just the beginning – and already we're really excited. There’re more cool new InspirAction delights appearing on the 6th April and in the pipeline over the coming month so we'll keep you posted!