Can we make the G20 listen?

It was impossible to ignore President Obama’s arrival in London yesterday to a massive media fanfare and security overload. He’s one of twenty national leaders from the world’s top financial nations converging in the capital for the G20 summit to discuss the way forward, and one would hope out of the current financial crisis. However, the summit has been criticised for ignoring the voices of the world it represents, particularly the billions trapped in poverty in the developing world, and us, the general public who demand change and not an outcome which marks a return to ‘business as usual’.

As a result the G20 meeting has acted as a landmark event on the campaigning calendar driving huge protests and commentary as people try desperately to get their voices heard by the G20 leaders before the summit on the 2nd April 2009.

For our part we’ve been working with the new Spanish charity InspirAction and Spanish communications agency Implicate to raise awareness of the G20 summit and provide a platform from which the Spanish people can communicate their views on the failings of the G20. These comments have been collated by InspirAction to be presented to Prime Minister Zapatero at http://www.inspiraction.org. This project has been coupled with a great viral and PR campaign across Madrid and Barcelona communicating the dissatisfaction of the Spanish people with the work of the G20 in solving the world’s major problems.

So, now I’m sitting at my desk following the Guardian’s G20 updates on Twitter and hoping that our work can play a part, no matter how small, in trying to get the little voices heard by those in a position to make a real difference.

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